On-Page SEO

On page optimization

Let’s start with the process of SEO and learning how to optimize pages and ranking on search engines. This post will help guide you with the best SEO solution. If you want to learn more follow us Digital Marketing Course Institute In Indore for Training and Services

When we start SEO process for any website there are generally three processes that we focus on

Technical Optimization

On-page optimization

Off-page optimization

What is On-page?

On page optimization can be defined as process of optimizing pages of your website so that it can rank in search engine top pages and increase traffic to our website. It includes many small processes optimization , title tag, content, internal link, images and many more.

Why is On-page SEO important?

On-page SEO tells search engines about what a website is all about, what content it has, and all the details of our website. Search engines use these details to rank our website with its algorithm and ranking factors. Search engines also look for the content and value that our website provides to any user and can hold him on our website through attractive websites.

According to Google” The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on page, or if they appear in the headings or body of the text, the information is likely to be relevant”

Planning and making strategy for any website and webpages are done individually, if it is done properly then our website will rank among top pages and if not then we have to change the strategies. So, it is important to do SEO correctly for each page.

On-page SEO process

1 High quality content and using Keyword in the First 100 words

As we know, content is the important part for a website. A high-quality content will engage users and also search engine crawlers.

High quality content is created on the basis of relevant keywords and topics that include rich text, images, videos. Before writing content, it is important to do keyword research for our website through tools like Google analytics, Ahrefs, SemRush.

High quality content has

1 Attractive and engaging visuals

2 content according to Users need and your business

3 Must have short and long-tail keyword

4 contents must be shareable and linked to website

5 Don’t do keyword stuffing.

2 HTML and source code elements

This section includes all the optimization that is related to your source code.

Page titles or title tag- Title is the most important highlight of our page as it shows google and users what they can find on the page.

Common example of it-

<title> A complete guide for On-page SEO </title>

Title tag defines the title tag which is used as a snippet in a search engine result page (SERP). SERP is a clickable link which takes you to a landing page that helps users to know more about the website.

Title tag must include focus keyword so that it may get proper rank. It should be of 60 characters so that it is covered in the visible part of SERP. Don’t overuse your keyword in your title.

3 Header Tags

Header tags are known as body tags and are H1 to H6, H1 being the most important to H6 being used for less importance. These tags let users and search engines know the part of content which is important and relevant.

 

<h1> SEO and its Importance </h1>

The content in format of headers denotes a hierarchy and structure in which content is organized. Search engines in this case remember the important headlines of our content.

4 Meta description-

Meta description provides a small description about your website or a summary of your webpage. It is displayed in the snippet of the search engine result page and it tells the user about the content that is in a particular website. Meta descriptions are contained in the head section of our source code.

On-Page SEO

<meta name=”description” content=”This is a post for SEO On-page optimization which explain a complete beginner guide for On-page”>

Meta description must be kept under 160 characters. Meta description should be striking to catch user attention with keyword or keyword phrase.

5 Image Optimization-

Text content of a website doesn’t hold a user for a long time on a website, at that point the most attractive factor comes in work that is Image. Image plays an important role in engaging the audience.

Images speak more than text, it explains more about a topic and engages audiences. So Images must be included in our pages and optimized for a better user experience.

Your images must load in less time by reducing the image compression so that it can reduce the load time of the website.

Always use an image alt tag so that search engines can see the image as valuable content.

Renaming the image and title and using keywords in your images will greatly help in rankings.

6 Structured Data-

The structure of our webpage is efficient for user engagement when it is organized and it provides rich results to users.

Structured data mainly communicates with search engines and provides all the specific details related to our webpage which are displayed as rich snippets.

This includes marking up your creating a structured data code through mark-up language like HTML. So structure data is a mark-up language that makes our search results better and richer.

This helps us in Rich search engine results, Rich cards, knowledge graph, review and ratings.

On page optimization

7- URL Structure-

URL structure for a web page should be kept both readable for a user and search engine. Creating a URL which contains keywords will be beneficial for SEO as well as it tells the user the topic of the page.

https://www.xyz.com/blogs/Digitalmarketing/SEO

8 Internal Linking

Internal linking is the process of making links to other helpful pages on your website and redirects any user on those pages. This also helps search engines to crawl all the webpages through your main page. Search engines also use these internal links to navigate and utilize those links for finding the content and indexing. The word internal linking here is used as an example of internal linking which appears in blue color.

9- Mobile responsiveness-

Nowadays mobile responsiveness for websites is an important factor in ranking as websites should be readable and navigable on mobile devices. As an increasing number of internet users, Google and search engines started supporting websites which are optimized for mobile and users with less load time and faster mobile speed. You can use many tools for checking website mobile responsiveness.

10- Website speed-

With all this above techniques, the last step would be checking your website load time. Website load time or site speed defines in what time your web pages loads to user screen whether on desktop or mobile screen. Tools to check website speed are pingdom site speed, GTmatrix

Website speed greatly impacts our bounce rate, which is the time for which a user stays on our website. If our website loads slowly then there will be more probability that user interaction will be less and our bounce rate will be higher. Based on this user experience, Google knows this and it can impact our ranking.

Conclusion

On page is a waste area of applying your SEO practical knowledge and implementation. By keeping in mind all the on-page techniques we should always make our strategy for each page.

We can always use on-page SEO checkers and analysis tools for more on page optimization.

SEO is a long process. It needs patience, time, effort and error and trial methods to get work done.

I hope this helps you with basic knowledge of the SEO process. Want to learn the practical skills visit us at Crazyonweb

 

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